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MOVELYRA

Legal

Privacy policy

What we collect, why we are allowed to, who else sees it, and what you can make us do about it.

Last updated September 2026

Still to confirm

These points are not yet settled. They are listed here rather than filled with guesses, and will be completed before launch.

  • The analytics and marketing tools actually in use, named individually
  • Registered company name and ICO registration number
  • The cookie banner's full list, which must match what the site really loads

Section 1

What we collect

1.1 To take your order
Your name, delivery address, email address and phone number. Without these we cannot take payment or get the parcel to you.
1.2 Payment details
We never see or store your full card number, expiry or security code. Payment is processed by our payment provider; we receive only a confirmation and the last four digits.
1.3 If you contact us
The message you send and our replies, kept so the next person who helps you can see the history.
1.4 How you use the site
Basic analytics about pages visited and devices used. The exact tools are to be confirmed before launch and will be listed here and in the cookie banner.

Section 2

Why we are allowed to use it

UK GDPR requires a lawful basis for every use of your data. Here is ours, purpose by purpose.

2.1 Performing our contract
Processing your order, taking payment, arranging delivery and handling returns. Without this data there is no order.
2.2 Legal obligation
Keeping order and VAT records for as long as UK tax law requires, currently six years.
2.3 Legitimate interests
Preventing fraud, keeping the site working, and improving what we sell. We only rely on this where your rights do not override it.
2.4 Consent
Marketing email and non-essential cookies, and only if you actively opt in. You can withdraw consent at any time without affecting anything else.

Section 3

Marketing

3.1 Only if you ask for it
We add you to the email list only if you tick the box. Buying from us does not automatically sign you up.
3.2 Unsubscribing
Every email has a one-click unsubscribe that works immediately, or email hello@movelyra.co.uk and we will do it for you.
3.3 We do not sell your data
Your details are never sold, rented or traded to another company for their own marketing. Not now, not later.

Section 4

Who else sees it

4.1 Our suppliers
The payment provider, the courier, our email and hosting providers. Each one gets only what it needs to do its job, and is contractually bound to protect it.
4.2 Outside the UK
Some providers operate outside the UK. Where that happens we rely on the UK government's adequacy rules or on standard contractual clauses.
4.3 Law enforcement
Only where we are legally required to, and we will tell you unless the law prevents us.

Section 5

How long we keep it

5.1 Order records
Six years after the order, to meet UK tax and accounting rules.
5.2 Support messages
Three years, so we can look back on a warranty claim.
5.3 Marketing contacts
Until you unsubscribe, then we keep a minimal record of the fact you opted out so we do not email you again by mistake.

Section 6

Your rights

All of these are free to use. Email us and we will action them within one month.

6.1 See your data
Ask for a copy of everything we hold about you.
6.2 Correct it
Have anything inaccurate fixed.
6.3 Delete it
Ask us to erase it, where we are not legally required to keep it, such as tax records.
6.4 Restrict or object
Ask us to pause or stop a particular use, including profiling.
6.5 Take it with you
Receive your data in a portable format, or have it sent onward.
6.6 Complain
If you are unhappy with how we handle your data you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would rather you came to us first, but the right is yours either way.

Something here unclear?

A person reads this inbox. Ask before you order, not after.

Email hello@movelyra.co.uk